Nueva y Mejorada Shell V-Power Nitro+

Title:  SHE-4596-30ss-TV-v6_SVPN+

Duration: 0:30 minutes

Description:

For the launch of the New & Improved Shell V-Power Nitro +, the team at Shell Puerto Rico decided to film a commercial that depicts the benefits of the new premium gasoline, while maintaining a hyper-local brand experience.

SHE-4596-30ss-TV-v6_SVPN+_Transcript

[Background music plays]

Upbeat music with synthesised musical effects

[Video footage]

Daytime aerial skyline shot of mountain road with a red car driving along. Shot cuts to a shot of an eye pupil dilating, then to a shot of a road at night, the lights of a tunnel wall, a car motor’s pistons firing, back to the same red car but this time driving through a country road with lots of turns. Now the shot is of an elegant woman driving the red car, cuts to a side shot of the woman’s face, followed by a shot of passing tree lines – as if you’re in the car looking up. Close up shot of the woman’s hands on the steering wheel, tilting slightly to the right. A combustion within the car’s engine, followed by a shot of a Formula 1 Shell car parked in a dark garage, cuts to the same car speeding along a racing track. The red car from the opening scenes is pulling into a Shell Service Station as seen by a side view of the S/S. Then we cut to a shot of the elegant woman filling up the car’s tank at the pump and finally fade into the Shell V-Power Nitro + logo, along with the campaign’s tag line of “Tu Marca de Confianza”.

[Video narrator in spanish]

1. Siente la emoción
2. La adrenalina
3. La aceleración
4. El desempeño
5. La eficiencia
6. La seguridad
7. Siente todo lo que ofrece la nueva y mejorada gasolina premium Shell V-Power Nitro+
8. Siente la diferencia
9. Échale Shell V-Power Nitro+
10. Shell, tu marca de confianza

[Graphic]

Transparent title card appears with white text in the centre as displayed below  

[Text displays]

EMOCIÓN

[Text displays]

ADRENALINA

[Text displays]

ACELERACIÓN

[Text displays]

DESEMPEÑO

[Text displays]

EFICIENCIA

[Text displays]

SEGURIDAD

[Audio]

Shell jingle

[Graphic]

Shell Pecten centred on a white background

[Text displays]

La marca Shell es utilizada por Sol Puerto Rico Limited bajo licencia otorgada por Shell Trademark Management B.V.