Duration: 0:30 minutes
For the launch of the New & Improved Shell V-Power Nitro +, the team at Shell Puerto Rico decided to film a commercial that depicts the benefits of the new premium gasoline, while maintaining a hyper-local brand experience.
[Background music plays]
Upbeat music with synthesised musical effects
Daytime aerial skyline shot of mountain road with a red car driving along. Shot cuts to a shot of an eye pupil dilating, then to a shot of a road at night, the lights of a tunnel wall, a car motor’s pistons firing, back to the same red car but this time driving through a country road with lots of turns. Now the shot is of an elegant woman driving the red car, cuts to a side shot of the woman’s face, followed by a shot of passing tree lines – as if you’re in the car looking up. Close up shot of the woman’s hands on the steering wheel, tilting slightly to the right. A combustion within the car’s engine, followed by a shot of a Formula 1 Shell car parked in a dark garage, cuts to the same car speeding along a racing track. The red car from the opening scenes is pulling into a Shell Service Station as seen by a side view of the S/S. Then we cut to a shot of the elegant woman filling up the car’s tank at the pump and finally fade into the Shell V-Power Nitro + logo, along with the campaign’s tag line of “Tu Marca de Confianza”.
[Video narrator in spanish]
- Siente la emoción
- La adrenalina
- La aceleración
- El desempeño
- La eficiencia
- La seguridad
- Siente todo lo que ofrece la nueva y mejorada gasolina premium Shell V-Power Nitro+
- Siente la diferencia
- Échale Shell V-Power Nitro+
- Shell, tu marca de confianza
Transparent title card appears with white text in the centre as displayed below
Shell Pecten centred on a white background
La marca Shell es utilizada por Sol Puerto Rico Limited bajo licencia otorgada por Shell Trademark Management B.V.